Preparing for the unknown
We live in a period of unprecedented uncertainty. Following Britain’s decision to leave the European Union in June 2016, we are embarking on a journey with no map to guide it. No one knows exactly how Brexit will unfold, nor its outcome.
Portland has brought together leading figures from all sides of the debate as part of our Brexit Unit to provide the very best counsel to our clients as they navigate this increasingly complex political and media landscape.
The unit is made up of those with long experience of negotiating with Brussels, as well as those well versed in influencing debates in the corridors of Westminster and Whitehall. We bring our own unique insight, with leading figures from both sides of the bitterly fought Referendum campaign coming together to ensure we offer the most comprehensive view of the opportunities and risks presented by Brexit.
As its contours become clearer, we can support you to inform and adjust your communication strategy to the changing realities of Brexit. We will put our knowledge, analysis, and network at your disposal to further your objectives both domestically and internationally.
Issues mapping and scenario planning – We help our clients review and assess the new policy and political context for each of their issues, determining the level of risk, opportunity and political importance, and their likely profile during the Brexit negotiations. We also carry out detailed war-gaming and scenario planning around major business and political announcements – so that our clients are prepared for whatever happens.
Narrative development and strategic messaging – Successful communication relies on a clear and strong message. This has never been more important than now, as the government begins to grapple with Brexit and the demands of multiple sectors and interests groups. We work with clients to understand your commercial priorities and develop a communications strategy and narrative, ensuring your message is heard by those who matter.
Employee engagement – In a time of uncertainty, many employees will look to their employer for clarity on the Brexit impact. Yet employers may find that they are notable to answer the questions they are asked, or struggle to understand how to support their employees in the best way. Our engagement team advises clients on how to handle these types of issues, and ensures they have a motivated and effective workforce.
Financial services – European financial services regulation provides the legal basis for global financial services companies to ‘passport’ their services across the EU in a streamlined manner. Brexit threatens this and negotiations will define the sector’s presence in the UK over the long-term. Staying abreast of negotiations is key: we work with some of the largest bank and non-bank financial services companies in the world to help them understand the impact of Brexit on an institution and its ability to service their clients.
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